Start out as a rancher with a handful of cattle and a few good men to help out. The main objective is to extend the ranch and herds through cattle trade and make a few dollars along the way.

Players need to create a team that can work together: The cowboys and girls are there to protect the herds from bandits and 'redskins'. Of course, this protection comes at a price. To keep those yellow-bellied, lily-livered "Gringos" happy, you will need to constantly supply them with all a cowboy's favorite things: coffee, beans, and of course a bottle of Ol' Redeye for their travels.

In order to maintain and expand the ranch, players can choose to take the high road and expand their farms upholding the law... or to take the low road, where for a few dollars they can train their cowboys to become bandits... and set criminal gangs on the loose in native reservations, saloons, banks, etc.